After telling a bit about Paulista Avenue's history and its curiosities, and including it in our ultimate best free things to do in São Paulo guide , now it is time to go deeper and dive into it. Here you will get to know the best of Paulista and how to enjoy the biggest deals on the most famous avenue in São Paulo.    Paulista Avenue - View from SESC at Night As mentioned in our posts about São Paulo, Paulista Avenue (or Avenida Paulista in Portuguese) is not only an avenue, but the symbol of the metropolitan side of the state and also a cultural center. That means that you will be able to visit many exhibitions being most of them for free, check it out:    Exhibitions - Meet the Most Relevant Museum in South America - MASP The modernist building is the symbol of Paulista Avenue and displays pieces by Monet, van Gogh, Picasso,  Rembramdt, Renoir and much more important artistics from all over the world and from Brazil.  It's open from Tuesday to Sunday ...

Located in the center of São Paulo, Brazil, Avenida Paulista is a tribute to the city's dynamic evolution. It became a symbol of the hopes and dreams of a growing city. Paulista Avenue or Avenida Paulista in Portuguese What used to be just a road quickly became the most famous Avenue of São Paulo and there is a reason for that. As a historical address, it has turned into a 3 km cultural hub over time with extremely fun activities to do, and believe me, if you could call São Paulo the Latin American New York, Avenida Paulista would be the Latin American Times Square (apart from the Bilboards once they are prohibited in São Paulo as it was explained in our Ultimate Best Free Things to do in São Paulo Guide ). So we took some time to tell you about this iconic Avenue which is not only a road. Check it out.   View from Avenida Paulista Towards the Bela Vista Suburb History of Paulista Paulista is the name given to those who are from the State of São Paulo, which explains the orig...